Bought as a gift. First time I ordered. Saw on Facebook. While the recipient was rather happy with her Christmas gift, she hadn’t saw what I saw on the site. The tags on the site look really clear. I had to point out to her that the tag actually said something. The one I bought was almost hard to read. A little disappointing. So not a total flop, but not a total success in my opinion. Sad too, cuz I thought they were such a great idea/gift.